![]() ![]() InMail subject line: unlimited (recommended up to 200 characters) There’s no LinkedIn InMail word limit, but a LinkedIn InMail character limit depends on the LinkedIn subscription. ![]() Sales Navigator and Recruiter inboxes block any type of messaging ads to ensure their users a more focused professional environment. LinkedIn will recommend the initial bid based on similar bidding per ad from the same or similar industries.įinally, sponsored InMails only show in your LinkedIn inbox, independently from which plan you’re subscribed to. LinkedIn InMail ads cost depending on your target audience, budget, bidding strategy, and other advertisers from the same or similar industry. Your recipients cannot answer your message ad as they wish, but only by choosing among the preset calls to action. Here’s a LinkedIn InMail ads example and how they show your Inbox. So, make sure your body copy aligns with different types of calls to action. When coming up with the body copy of your sponsored InMail, remember that you will have to end your message with a call-to-action. Messaging ads are easily distinguished in the lead’s Inbox because they are clearly labeled as Sponsored. Like other ad platforms, you can only set up the target audience. You cannot choose precisely the recipients of your InMail message. LinkedIn ads platform is mainly used (but not limited to) by digital marketers who wish to promote their brands in different ways and establish relationships with their target audience. Sponsored InMail is a message ad that can be used for digital marketing, sales, and any other type of promotion or sales. Sponsored: What is a Sponsored InMail?Ī sponsored InMail is a LinkedIn product that lets you utilize the LinkedIn InMail ads platform to reach specific users in bulk. In this blog’s LinkedIn InMail credits section, you can see how many paid InMails your LinkedIn subscription plan has and how to check that. Therefore, every LinkedIn member can receive paid InMails, but those who switched that option off. With each paid LinkedIn subscription comes a certain number of paid InMail credits you can send to any LinkedIn member except those who opted out of receiving any type of InMails. Therefore, they come with any paid LinkedIn subscription. Paid LinkedIn InMails are a premium feature. #1 Go to your home page and click the pen icon. There are 2 ways to set up your LinkedIn account to receive free InMail messages. LinkedIn users on LinkedIn’s basic plan can only receive paid InMails and reach out to other members via free InMails if their recipients have their profiles set to Open profile status. Only paid LinkedIn plan subscribers can open their profiles for free InMail messages. There are 3 types of InMails – free InMails, paid InMails, and sponsored InMails (message ads).Įvery LinkedIn subscription plan comes with 800 free LinkedIn InMails per month.įree InMails can be sent only to users who set their profile to Open profile status. Types of LinkedIn InMails: Free, Paid & Sponsored However, according to an official LinkedIn Learning course, InMail messages have an average response rate of 18 to 25% compared to cold emails’ 3% average response rate. However, the limits for a LinkedIn InMail are also pretty high, and they should suffice to fulfill your outreach goals. email, the only difference is that emails have a higher character limit. So, if we speak about LinkedIn InMail vs. Think of it as LinkedIn’s version of an email, as InMails have a subject line and higher character limits than a LinkedIn connection request or a regular LinkedIn message.
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